Disney, Viacom to Fund New Media Measurement Methods - Bloomberg

Multichannel NewsDisney, Viacom to Fund New Media Measurement MethodsBloomberg“Today's audiences are consuming more media in more ways than ever before,” Viacom Chief Executive Officer Philippe Dauman said today in a statement. ...Media giants, advertisers and marketers look to create better ...Los Angeles TimesCoalition has its sights set on monitoring all viewing habitsFinancial TimesMedia powerhouses look at new TV ratings systemTBI VisionReuters -CNNMoney.com -Los Angeles Timesall 218 news articles »